If your nonprofit is living grant to grant, just one funding gap away from a crisis… you’re not alone.
But that doesn’t mean you’re stable. It means you’re surviving.
As The Fixer™, I’m here to tell you the truth: no single revenue stream will keep you sustainable.
To lead with strategy, you need a funding model that reflects your mission, matches your capacity, and balances risk.
Let’s break it down.
A funding model is more than a list of grants or a few donor names. It’s the intentional structure you build to consistently generate revenue to support your mission.
It answers:
Where does your money come from?
How much of it is restricted vs. flexible?
What happens when one stream dries up?
Here are six you should understand — most orgs use a mix:
Competitive and often restricted
Good for pilot programs or research-backed initiatives
Risk: Lack of renewals or shifting priorities of funders
Larger dollars, often multiyear
High compliance, slow payment cycles
Best for orgs with strong infrastructure
Ranges from one-time gifts to major donors
High flexibility when unrestricted
Requires relationship-building and ongoing engagement
Fees for service, product sales, consulting, or training
Helps diversify unrestricted funds
Best when tied directly to your mission
Often tied to events or branding
Can offer in-kind support as well as funding
Needs strong visibility and alignment
Recurring income tied to access, community, or value
Useful for advocacy groups or content-focused orgs
What does your mission demand?
Do you need flexibility or structure?
Are your services fee-based or free?
What is your capacity to manage each stream?
Do you have systems for grant compliance?
Can you manage client payments or donor tracking?
What’s your risk tolerance?
If one funder walks away, can your org survive?
The goal isn’t to do everything. It’s to do the right things well.
Too many founders hear “diversify” and chase every opportunity — events, products, grants, donors — and end up overwhelmed with 10 weak streams and no strategy.
Instead:
Build depth in 2–3 streams first
Add complexity as your infrastructure grows
Create a long-term funding vision, not just a short-term cash grab
Use a simple pie chart to visualize your current funding breakdown. Then set targets to shift it based on your goals.
Download the Funding Streams Brainstorm Sheet to evaluate your current model and plan your next move.
Need help building a funding plan that actually works? Let’s talk: trinitystrategic.co
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